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 One of the most effective ways of attracting qualified leads is through a Cost per Click (CPC) - sometimes known as Pay per Click (PPC) - search engine campaign. The leader in the PPC market, by far, is Google AdWords. Google AdWords advertising allows you more control over your target keywords than organic search, ensuring that your site appears in the search results when relevant searches are performed for the product or service that you sell. AdWords advertising also allows you to have complete control over your description and landing pages, which gives the end user more relevant search results.
 With PPC you only pay when you receive visitors, you also decide how much you are willing to pay each time a person clicks on your keyword from the search results and what position you want to be in. Managing and tracking such a campaign is a large task, bids change in real time and to keep on top of your listings can be time consuming and difficult.
Most companies (large or small) find it more cost effective to outsource their CPC campaigns than take up valuable company time deciphering the various CPC engines and spending large amounts of employee hours managing the campaigns. Outsourcing is less expensive and provides better results since expert campaign managers with years of experience are controlling your accounts. At Online Marketing we have the tools to manage bids on a daily basis and effectively lower your CPC and overall budget. We are successful in taking over existing search engine projects and generating more targeted leads at a lower CPC with the same budget.
Searchers use search engines to find products and services using certain search words or terms, called keywords. To advertise your product or service, you simply create an advert for your business that will appear as part of the results page of a search on you chosen keywords. Each time someone clicks your advert to go to your website, you pay the amount you bid for the search term. You only pay when someone clicks your ad. So, in theory, only people who are looking for what you have to sell will visit your web site!
Click on the links to find out more about each of our individual services or feel free to contact us by phone in Ireland on +353 1 2711 888 or by email.
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